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November/December 2010
Volume 2, Issue 11

Continuing Education Alert


Check Your Calendars!!

SD Library Snapshot Day
October 31-November 6, 2010

National Novel Writing Month
November, 2010

Native American Heritage Month
November, 2010

National Gaming Day
November 13, 2010

ALA Midwinter Meeting
January 7-11, 2011

South Dakota Student Media Fair
Entry Deadline February 2, 2011


Library Development

South Dakota public libraries, staff recognized for accreditation efforts

Eight South Dakota Public libraries were accredited by the South Dakota State Library.
South Dakota Public libraries accredited by
the South Dakota State Library.

Eight South Dakota libraries were accredited by the South Dakota State Library this year, under a new system of tiered accreditation. In addition, 11 librarians earned their certifications.

Public libraries are accredited at one of three levels: Essential, Enhanced or Exemplary. Accreditation at the Essential level means a library satisfactorily provides the basic services required by state law and federal guidelines. Each subsequent level of accreditation builds on the previous level with additional indicators that libraries must meet. Exemplary is the highest level of service.

Libraries are evaluated in the following areas, as outlined in South Dakota Public Library Standards: governance, administration, access, collections and resources, funding, staffing, technology, and public relations. The three levels of accreditation are based on the number of indicators achieved in each of the standards.

“We commend these libraries and their staffs,” said South Dakota State Librarian Dan Siebersma. “Securing accreditation and certification signifies their commitment to excellence and dedication to the communities they serve. We know this is a difficult process, and we are here to support them in their efforts.”

Though it is a voluntary process for individual librarians and library staff, South Dakota public librarian certification is a requirement for certain staff members in order for a library, as a whole, to be accredited. More staffing requirements exist at the Enhanced and Exemplary levels.

The following South Dakota public libraries were accredited in 2010 by the South Dakota State Library:

  • Freeman Public Library, Freeman (Essential)
  • Wall Community Library, Wall (Essential)
  • Dorothee Pike Memorial Library, Lake Preston (Essential)
  • Edgemont Public Library, Edgemont (Enhanced)
  • Elkton Community Library, Elkton (Enhanced)
  • Grace Balloch Memorial Library, Spearfish (Enhanced)
  • Rapid City Public Library, Rapid City (Exemplary)
  • Vermillion Public Library, Vermillion (Exemplary)

In addition, the following librarians received certification from the South Dakota State Library:

  • Michelle Koller, Vermillion
  • Misi Kayl, Vermillion
  • Diane Hedlund, Wall
  • Linda Dobrovolny, Yankton
  • LeAnn Kaufman, Freeman
  • Joyce Moore, Vermillion
  • Joyce Brunken, Yankton
  • Cynthia Meinen, Mitchell
  • Cindy Messenger, Hot Springs
  • Ray Caffee, Hand County (Miller)
  • Jane Larson, Vermillion

Eleven South Dakota librarians earned their certifications
South Dakota librarians earned their certifications.

An electronic copy of South Dakota Public Library Standards, including detailed requirements for each level of tiered accreditation, is available on the South Dakota State Library’s webpage at library.sd.gov.

Foundation and Friends fundraising with corporate sponsors

What do the USOC (U.S. Olympic Committee), PGA (Professional Golf Association) and your official library Foundation or Friends group have in common? They are all 501(c)3 organizations!

If you’ve watched any Olympic or PGA events, you have heard the phrase “the official sponsor of…” or noticed a sponsor’s name in the event title. Your Foundation or Friends group can benefit from soliciting corporate sponsors, too.

Why does Gatorade® pay lots of money to sponsor PGA events? Corporate sponsorships are win-win propositions with the sponsor receiving free publicity and more potential sales, while the nonprofit receives assistance with holding an event or program.

Sponsors can give different kinds of assistance. These include:

  • financial contributions in exchange for publicity - example: your event flyers have the company logo on them, you announce “this program sponsored in part by.…”
  • “in kind” donations; that is, giving your group material goods it needs in exchange for a public “thank you” — example: an office supply store donates name tags for a program
  • expense reduction, where a sponsor becomes the “official” provider of a good or service in exchange for signage and free advertising — example: a Web site designer gives your organization a free Web site in exchange for their company information on the site and in your newsletter
  • event hospitality, where a sponsor pays for food and beverage in return for logos, banners and publicity — example: hospitality booth at a program or event
  • promotions, which draws people into their store for more potential customers — example: store sells tickets to your event or raffle
  • displays for your event or organization in their store
  • volunteers, where a company’s employees help with your program

Here’s how to develop a plan to obtain your own Foundation or Friends group sponsors:

  1. Your Foundation or Friends board creates a sponsorship program plan with several levels and dollar amounts.
  2. With your board’s mission in mind, prepare to contact companies that complement your mission, will increase the quality of your event, enhance your image and bring in large revenue.
  3. Have a board representative or point person meet with a company representative to discuss their company’s goals, your mission, and what they will get from supporting your organization. Develop a relationship.
  4. Decide what sponsorship level to offer them based on your meeting. Give them one opportunity. Randy Murray, founder of Sponsorship Network recommends starting at the high end, as you can offer a lower level if they decline the first offer.
  5. Create a proposal package tailored to that company. This can be a several-page document or an executive brief. In either case, it should focus on the benefits the company will receive at your targeted level of sponsorship, information about the event or program they will be sponsoring and the mission of your organization.
  6. Take the proposal in person, snail mail or send as a pdf electronically to your company contact.

Once you have established a good relationship with sponsors, ask if they’d like to be annual sponsors (for a higher dollar amount), which would provide them with exposure at all your programs and events throughout the year.

As your organization gets sponsors and their employees on board, help them see the value of your organization for continued support to ensure your organization’s sustainability. Soon a local company may advertise, “Proud to be the official sponsor of XYZ Library Foundation Board!”

This article is based on a presentation given by Randy Murray, Sponsorship Network, at the SD Nonprofit Association Conference, September 29, 2010.

For more details on corporate sponsorships, see:

“Corporate Sponsorship Toolkit.” National Council of Nonprofits. 2010. Web. 8 Oct. 2010. www.councilofnonprofits.org.

“How can I find corporate sponsorship?.” Foundation Center. Foundation Center, 2010. Web. 8 Oct. 2010. www.foundationcenter.org.

“Strategies: Sponsorship.” idealist.org. Action Without Borders, 2010. Web. 8 Oct. 2010. www.idealist.org.

Board Talk: Dr. Mary Bushing comments on public libraries

By Daria Bossman, Asst. State Librarian for Development Services

This month I’d like to focus on comments by Dr. Mary Bushing, a well known library consultant from Montana and no stranger to South Dakota librarians. Recently she spoke at a meeting of public library trustees from the Black Hills area held at the Rapid City Public Library. Dr. Bushing started her comments by stating,

“A public library will get exactly what its board deserves!”

Bushing went on to address issues of leadership stating that “the more professional and engaged they are, the more likely it will be that the library will thrive despite poor economic times.” She described a good leader. They are service, not power-driven and have commitment that comes from having a vision and passion. They are optimistic and know that leadership is about affecting change. They are risk-takers, but “engenders an atmosphere of trust.”

What is a public library? It is about democracy in action. “Free access to information for an informed citizenry is essential. We are the one place where, regardless of one’s educational level or socio-economic status, free assistance, needed information, and leisure reading, listening and viewing materials are available. A (public) library represents the importance of the First Amendment and serves as a means for life-long learning in the community.”

An effective board recognizes the difference between governance and management and restricts their activities to that of governance. Dr. Bushing stated, “This is sometimes hard for all Board members to understand and to abide by this separation of powers, but it is essential if the library is to function at its best level of performance.”

Edgar Stoesz, former chair of Habitat for Humanity International has said that, “Many organizations, sad to say, live too much in the present. I believe that the board’s domain is the future.” Their job is to lead the library and the community in strategic planning for the library and not to get bogged down in day-to-day details or to mess with library operations. We have all heard the phrase “organizations that fail to plan, plan to fail.” Instead of looking to the best possible future and helping to make it a reality, they look in their rearview mirrors. Precedent is their guiding principle. How can boards looking backward or stuck in the present plan for library services to a population that is now only 18 but who will be the parents of their own children any day now?

Dr. Bushing reminded the group that according to the Beloit College Mindset List the freshman class in our colleges currently

  • believe email is too slow; they communicate by texting.
  • know that phones have never had cords attached.
  • see the computers they played with as children already on display in museums.
  • think Clint Eastwood is a sensitive director but don’t know him as Dirty Harry urging punks to “go ahead, make my day.”
  • have only a few classmates who know how to write in cursive.
  • have never worn a wrist watch in most cases.

Last, Dr. Bushing addressed library advocacy which is every library board’s “job assignment.” She concluded, “If board members are not willing or able to speak to the mayor, the city council, the county commissioners and/or state and national legislators about library issues and funding then who will speak on behalf of the citizens they represent?”

On-going library board training is necessary and can help members to:

  1. Differentiate the roles and responsibilities of the board and the director;
  2. Understand the laws, both federal and state, that apply to their situations;
  3. Function in an efficient and business-like manner;
  4. Sanction policies that further the cause and values of the library rather than restricting its use;
  5. Understand the budgeting process and their role in it;
  6. Learn advocacy skills to be powerful spokespersons for library services, and;
  7. Develop a strategic plan that moves the library towards its goals.

accreditation, advocacy, board, certification, foundation, friends

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